WHO
Who we are
We're experienced marketing professionals who've worked both client and agency-side. We're educators, storytellers, funnel fillers, foundation layers, campaign builders, system implementers, and CRM customisers who focus on the bigger picture.
WHAT
What we do
We create cohesive brand experiences across every touchpoint - online and offline - through our strategic approach that combines discovery and demand.
From your logo to responsive website, from your content calendar to printed materials, from your email marketing to automation & AI tools, we ensure your brand works consistently and powerfully across all channels.
WHY
Why we do it
We believe every business, from start-ups & small businesses to established companies, deserves professional marketing that builds a trusted brand and drives growth.
We've seen brilliant businesses struggle simply because they don't know what they don't know about marketing. It's not lack of trying - it's about not having the right guide.
We're obsessed with the customer journey, especially the 'messy middle' where potential customers need that extra nudge to know you're the right-fit / solution to their problem. That's why we developed The flo. Method - to fill, leverage, and optimise your growth whilst educating you every step of the way.
Hi, I'm Nikki, founder of flo.
What I do
I help small businesses transform their marketing into a cohesive, customer-generating system that delivers consistent results. Every business is unique, which is why I focus on building the right foundations and systems tailored to where you are now and where you want to be.
My journey
Twenty-five years ago, I started working agency-side for a marketing & design company, but I knew I wanted to be client-side because I love the whole business process.
As sales & marketing director for both large and small companies, I worked with countless agencies and learned exactly what kind of help, service, and education businesses truly need.
What I've achieved
I've developed The flo. Method - an approach that helps businesses fill, leverage, and optimise their growth whilst providing education every step of the way.
My clients see improved results because I focus on building the right foundations first, then systematically addressing that crucial 'messy middle' where prospects need confidence to choose you.
My superpower
What I believe
I spot the gaps others miss. Where most people see individual marketing activities, I see the missing connections that prevent leads from becoming customers. I'm obsessed with making every marketing pound work harder through strategic thinking and proper systems.
Professional marketing shouldn't be a luxury. Every business deserves marketing built on solid foundations with the right method, systems, and tools - a mechanic wouldn't start working on a car without the proper equipment, marketing activity needs the right foundations to succeed. I believe in a discovery and demand marketing approach, ensuring everything has the best chance of delivering real ROI and sustainable growth.
Beyond work
When I'm not crafting marketing strategies, you'll find me walking my dog (called Flo!), in the gym, planning holidays to Portugal, or trying to keep up with my two teenagers who seem to have more confusing acronyms in their text messages than a marketing playbook.
What people say
Jason Baker
Nikki is an absolute star. We started working together when she was at a client of Citrus and now has played a major part of our publishing content strategy for our business and websites. I love working with Nikki and would recommend in a heartbeat.
David Coates
Nikki was a joy to work with. She handled our team with composure and diligence, displaying the ability to follow marketing and creative direction while adding her own input in a diplomatic and useful way. I recommend her to anyone who needs a strong Sales & Marketing expert.
Rachel Builder
Nikki's ability to effectively communicate with people at all levels ensured she got the best possible results from her team and business partners, while building long lasting relationships. Nikki also has the enviable ability to work across a vast range of projects while giving each 100% to ensure strong results.